A Crucial Verb
It sounds obvious when it’s pointed out to us, but Google is a doing word. It is to find, to search for, to locate. Hey, let me Google that for you. This is in no way a mistake. This tool serves a global purpose and utilizing its mechanics can make a huge difference to businesses across the world, big or small. No matter what you already know about this search engine and its competitors, or indeed what you don’t know, the most important thing is this: This universal verb of the digital age is crucial when it comes to your business, your service and/or your product. Ignore that, and you will fail.
Why is it so important?
Marketing is digital. It’s kind of that simple. In a nutshell, flyers and cold-calling no longer pack the punch of slick, purposefully placed copy that reaches its target audience in a matter of seconds, and brings in those all-important inquiries and sales. We are living life at the touch of a button, and to forget the role that Google plays in all of this is to fall way behind. Even if your start-up is a small French bistro with an exotic bird theme and only has the capacity to hold ten customers at a time, the moment you forget the power of this new verb is the moment you do your business an injustice. Your business is your blood, sweat and tears, and it deserves more.
You don’t have to be a techy to take advantage.
The great thing about all of this is that you don’t need to know how it all works to get the ball rolling. Of course, it never hurts to know a little bit about PPC or SEO or even where to start with building a website, but don’t panic about it. You don’t need to take out another loan just to study up on utilizing the world of digital marketing to be ahead of the game. Who has the time? All you need to know is that it matters. What’s more, it will continue to matter on an even deeper level as the tools of digital marketing expand year on year. So, once you know the value of successful digital campaigns and marketing tools to your business or venture, you’re already there, and it’s time to jump in!
Invest!
Your time is your business. If you stray from giving time to your customers in order to take on a marketing campaign as a personal project, your priorities become skewed. Plus, you won’t really be saving on cost. Because by the time you have got your head around analytics and conversions, you’ll be starting from a blank page and you will have lost money. Investing financially at the start can save you time and money in the long-term, and you can avoid the headache of navigating through all the aspects involved with a great page ranking. Go shopping. There are experts out there who can take your business and give it a digital boost, and you don’t even have to know your adwords from your taglines. Just know what this verb can do for you, and take full advantage of it.
