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Forgetting That Google is A Verb, Could be the First Step to Failure

A Crucial Verb

It sounds obvious when it’s pointed out to us, but Google is a doing word. It is to find, to search for, to locate. Hey, let me Google that for you. This is in no way a mistake. This tool serves a global purpose and utilizing its mechanics can make a huge difference to businesses across the world, big or small. No matter what you already know about this search engine and its competitors, or indeed what you don’t know, the most important thing is this: This universal verb of the digital age is crucial when it comes to your business, your service and/or your product. Ignore that, and you will fail.

Why is it so important?

Marketing is digital. It’s kind of that simple. In a nutshell, flyers and cold-calling no longer pack the punch of slick, purposefully placed copy that reaches its target audience in … Continue reading >>>

by Michael Green — July 18, 2019 in The Internet

The Impact On Internet Freedom Of Major Copyright Changes

The largest and potentially most contentious overhaul of copyright legislation has been passed by the European Parliament. When this legislation comes into action, it will be the largest change to internet regulations since the implementation of GDPR or the General Data Protection Regulation.

The copyright changes that have been passed are best known for the most controversial clauses in them. These are articles 11 and 13 which have created a major battle between the corporate lobbyists, freedom of expression groups and online activities.

What Does The Change Mean For The Internet?

Will You Be Able To Upload Content?

There has been a lot of emphases that the legislation will still allow people to upload content to the internet. However, technology firms such as Google have sent out warnings that they may have to automatically remove more content once this directive has been implemented.

This has to do with copyright and … Continue reading >>>

by Michael Green — May 12, 2019 in The Internet

Generation Z: What Digital Marketers Need To Know

Currently Generation Z is on the verge of passing Baby Boombers, Gen X, and others to become the largest segment (by percentage) of the world’s population. Marketers and retailers are already beginning to focus on this generation and how to reach out to them. Gen Z is estimated to compose of nearly a third of the global population by 2019, being about the same size but just a sliver larger than Millennials. The two combined will be about 2/3 of the world population by 2019.

Because of that, the rush to market to Gen Z is on since whoever figures out how to do this effectively will have a huge leg up on the competition who doesn’t. The oldest members of Gen Z will be just out of university or preparing to graduate from university. Moving forward by just after 2020 it is estimated that Generation Z could be up … Continue reading >>>

by Michael Green — May 5, 2019 in The Internet

Strengths and Weaknesses of Responsive Web Design

Advantages of Responsive Web Design

There are many advantages that you can from implementing responsive techniques on this web, such as:

Saving money

Customers only need to pay for the development of one website. There is no mobile application or mobile website required.

There is only one website that needs to be created and can implement these mobile and desktop functions simultaneously, so this saves costs in web development.

Publishing new content is simpler because it only needs to be done on one website, whether that does it, it will save a lot of time (if we compare time is money).

Save time by reason

With proper planning, Scottsdale SEO Company LinkHelpers using responsive web design will able to create efficiency and quality for your website. You also need to adjust the amount and layout of the visual content that was originally created.

From responsive code to the perspective of … Continue reading >>>

by Michael Green — March 4, 2019 in The Internet