Search engine optimization (SEO) is one of the most important aspects of any online marketing strategy.
With good SEO, your website will be found by more potential customers.
Why should SEO be an Online Marketing Strategy?
SEO (search engine optimization) is essential to any business that has an online presence.
Not only does it help your website rank higher in the search results, but it can also help you attract more visitors from Google and other platforms In addition, optimizing your website for SEO can ensure that potential customers easily find your website.
You can do several things to optimize your website for SEO, and we’ve outlined a few below.
To get started with helping your website with better SEO, you have three options
1) You wing it and pray that what you are doing will work
2) You buy a course or do some training. This will get you results over time
3) Hire an SEO Agency – You must do your research when hiring as not all agencies are created equal.
Why Is the Content On your website So important?
The only way that the search engine – GOOGLE, can suggest your website in a search is if Google knows what your website is about.
What services do you offer, and what problems do you solve?
Google is all about giving answers to people asking questions.
If you want your business to be suggested – Then you have to demonstrate with your website’s content that you are the best answer when someone local to you is looking for what you can solve.
Getting the right content on your website
First and foremost, make sure that your website’s content is keyword-rich.
Keywords are the words that describe what you do
A business will typically have many keywords (Words that describe them)
Here are some examples of keywords that some companies may use in their headings and their written content
They will also use the same keywords and add their location and different variations like singular or plural and swap the order of the words around
House painter, House painting, residential house painting
“suburb” house painter, house painting ‘suburb”. “suburb residential house painting
Plumber, Blocked drains, emergency plumber, pipe relining
“suburb”plumber, blocked drains “suburb”, pipe relining “suburb”
Florist, Wedding Bouquets, fresh flowers, flower delivery
“suburb” florist, wedding bouquets “suburb”, flower delivery”suburb”
Include enough keywords so that Google can understand and index your content correctly.
This includes page titles, blog headings, and within the body content of individual articles or pages.
The words need to be scattered across the website – You want to avoid repeating the same words repeatedly.
You will have the keywords written on a page so that it is still easy to read and then have different terms that support your keywords.
Example of supporting keywords
House painter – painting walls, wall paint, ceiling paint, paint tins, paintbrush, paint roller
Plumber – pipes, water, taps, leaks, toilets, unblock, sink, Ubend, drain eel, drains, clogged
Florist – fresh flowers, dried flowers, posy, a bunch of flowers, flower arrangements, red roses,
Get Content Writing Done
Many business owners need help with writing content for their websites.
You can get content written for your website and this will help.
Ensure that the content writer can do SEO-based work.
They will help you with the keyword research for your business and then write all the content for each website page.
You can also hire them for ongoing work. For example, having blog articles or case studies written each month will help your website to have more relevant content added to your website.
These articles can go in-depth about specific subjects or topics.
Blog Ideas For a painter-
- Are feature walls a good idea?
- Can I use the same colour on my walls and ceiling
- Is a gloss or semi-gloss paint better for skirting boards?
Blog ideas for a plumber –
- How to unblock a sink,
- What sort of hot water service should I get
- How to add better drainage in a garden
Blog ideas for a florist-
- Why are roses given on valentine’s day
- What do the different rose colours represent
- What are the best-perfumed flowers for a bouquet
Why Hire An SEO Agency
A professional SEO agency can handle everything from analyzing your competition to creating custom content and strategies specific to your business or niche market.
They will write the right content for your website and keep adding fresh content and look to see what words are being picked up by Google.
SEO can help you achieve this goal by improving your website’s visibility on Google. By doing this, you’ll increase website traffic and potential customers.
Higher Google rankings lead to more website visitors and more customers. That’s because people are likely to visit websites that are higher up on the search engine results pages (SERP). Therefore, investing in SEO is an essential part of any online marketing strategy.
Every month your ideal clients are looking for a business like yours.
Every month these clients are not finding you is costing you a lost potential income.
Imagine if you gained one new client each month, then it increased to a new client each week, then a new client each day, and then to a new client each hour.
This is what SEO will do for a business.
It will start as a small trickle of inquiries, and then gradually, the trickle increases until you have a steady stream of new work.
SEO isn’t a magic bullet – it won’t work miracles overnight – but it will help you achieve your business goals over time.
If you need clarification on whether SEO is right for your business, contact us for a free consultation.
SEO is Key for Local Businesses
Do you want more locals to find you online?
There are also SEO tactics that can help you be found in your local area and this is vital if you have a storefront business that may not be on the main street or have high visibility.
How will people know about you if you are tucked away in an area with little foot traffic?
Higher Google Rankings Lead to More Customers
Google is the most popular search engine in the world, meaning your business needs to be visible on Google if you want to reach potential customers.
SEO is essential to any online marketing strategy. Using an SEO Agency is critical for all-sized businesses.
