Many individuals believe that getting a website designed and uploaded is enough to increase their business and bring in more orders for their services or products. However, this is definitely not the case, because unless you’re website shows up within the top results of the important search engines such as Google, Bing and Yahoo, the site is going to be practically invisible and nobody will be able to find it when they type in a search query related to your business activities. To get your site up towards the top of the rankings you will need to optimise it for the search engines.
What is SEO?
Search engine optimisation, or SEO involves making sure that your site has the correct meta tags and descriptions so the search engine robots will know exactly what the site is about. You also need to build back links to the site, which are counted as votes. However, many webmasters have made the mistake of building numerous low-quality back links which eventually result in the site being pushed further down the rankings or in the worst-case scenario de-indexed altogether.
Knowing how to do search engine optimisation properly is very important. Having said that, many business owners simply do not have the time to learn good SEO, and find the ideal solution is to hire a freelance SEO consultant.
Freelance SEO professionals keep on top of all the algorithm changes that are frequently introduced to the major search engines and therefore know exactly how they can improve your site in order to increase its rank in the search engine results pages.
Cost of SEO
One of the major issues that might put you
off hiring an SEO professional is the cost. While it is true that some
companies charge a lot of money for this service, most business owners find
that it is well worth the price they pay because getting to the top of Google
for an often-searched keyword or key phrase can bring in incredible amounts of
business.
If you are on a low budget and cannot afford to pay high monthly costs, you
will find there are a number of SEO freelancers who will work with you on a
commission only basis. You will have to show them proof of how much your site
has earned in a specific period, for example during the last year. They will
then work out a plan with you that you pay them a percentage on any increase in
business that you experience as a result of their work. Needless to say, this
is a great deal for a website owner, because he does not have to outlay any
money upfront and will only pay for positive results.
